Privacy Policy

Customer Privacy Notice

This privacy notice explains how Heights Dance Academy collects, uses, and protects your personal information. It outlines:

  • What data we collect and why
  • How we use and store your information
  • Our lawful bases under data protection law
  • Your rights and how to exercise them
  • Who we may share data with
  • How long we retain information
  • How to make a complaint

Contact Details

If you have any questions about how your data is handled, please contact us:

Telephone: 01959 439303

Email: hdakent@gmail.com

What Information We Collect and Why

We collect and use the following personal information for the purposes of student education, welfare, communication, and legal compliance:

For Education and Student Welfare:

  • Student and parent/guardian names and contact details
  • Student date of birth and gender
  • Attendance records and reasons for absence
  • Medical or health information relevant to participation
  • Photographs (e.g. for student records, ID, or with explicit permission for media use)

For Communication and Marketing:

  • Parent/guardian names and contact details
  • Marketing preferences and communication opt-ins
  • Consent records
  • Website or booking system usage insights (where applicable)

To Comply With Legal Obligations:

  • Health and safety records
  • Safeguarding records (where required)

Lawful Bases & Your Data Protection Rights

Under UK data protection law (UK GDPR), we must have a lawful basis to collect and use your personal information. Depending on the reason, we rely on one or more of the following:

Lawful Bases We Use:

  • Consent – You have given us clear permission to use your information for a specific purpose.
  • Contract – We need your information to deliver our services or fulfil a contract.
  • Legal Obligation – We are required by law to process certain information (e.g. safeguarding, health & safety).

Your Data Rights:

You have the right to:

  • Access your personal information
  • Correct or update inaccurate data
  • Request deletion of your information (in some cases)
  • Restrict how we use your information
  • Object to processing
  • Request data portability to another provider
  • Withdraw consent at any time (for data collected under consent)

To exercise any of your rights, please contact us via the contact details listed above. We will respond within one month.

More information about your rights is available at: www.ico.org.uk/your-data-matters


Where We Collect Personal Information From

We typically receive personal data directly from:

  • Parents, guardians, or carers at the time of registration or class enrolment

How Long We Keep Your Information

We retain personal data for as long as a student is enrolled at Heights Dance Academy. Once a student leaves and their enrolment contract is terminated, all personal records for both the student and their parents/guardians are deleted from our systems, unless retention is required by law (e.g. for safeguarding or accounting purposes).


Who We Share Information With

We only share personal data where necessary and appropriate, including with:

  • Examination boards and certifying bodies
  • Authorities or organisations in line with safeguarding obligations
  • Regulatory bodies where legally required


We will never sell or share your data with third parties for marketing purposes.


How to Make a Complaint

If you have concerns about how we’ve handled your personal data, please contact us using the details at the top of this notice. We’ll do our best to resolve your concern quickly and respectfully.

If you're not satisfied with our response, you can raise a complaint with the Information Commissioner’s Office (ICO):

ICO Contact Details:

Information Commissioner’s Office

Wycliffe House, Water Lane

Wilmslow, Cheshire, SK9 5AF

Helpline: 0303 123 1113

Website: www.ico.org.uk/make-a-complaint